| 我国快速消费品企业窜货研究 |
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| 引用本文： | 毕雪萍.我国快速消费品企业窜货研究[J].科技情报开发与经济,2007,17(9):107-109. |
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| 作者姓名： | 毕雪萍 |
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| 作者单位： | 山西大学管理学院,山西太原,030006 |
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| 摘 要： | 从渠道结构的角度出发,对渠道窜货产生的原因进行了分析,提出现行的渠道结构是产生窜货冲突的直接原因,窜货这种渠道冲突在现行的渠道结构下无法根除,只能加以治理的观点。
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| 关 键 词： | 分销渠道 渠道结构 渠道冲突 窜货 |
| 文章编号： | 1005-6033（2007）09-0107-03 |
| 收稿时间： | 2007-01-05 |
| 修稿时间： | 2007年1月5日 |
Study on the Trans-regional Marketing of Our Country's FMCG (Fast Moving Consumer Goods) Enterprise |
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| BI Xue-ping.Study on the Trans-regional Marketing of Our Country''''s FMCG (Fast Moving Consumer Goods) Enterprise[J].Sci-Tech Information Development & Economy,2007,17(9):107-109. |
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| Authors: | BI Xue-ping |
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| Institution: | BI Xue-ping |
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| Abstract: | Starting from the angle of the channel structure,this paper analyzes on the reasons of the channel-based trans-regional marketing,and pus forward the opinion that the current channel structure is the direct reason of initiating the collision of the trans-regional marketing,and the trans-regional marketing,a kind of channel collision,can't be eradicated under the current channel structure,and only can be governed. |
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| Keywords: | distribution channel channel structure channel collision trans-regional marketing |
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