| 基于博弈论的逆向供应链定价策略分析 |
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| 引用本文： | 顾巧论,高铁杠,石连栓. 基于博弈论的逆向供应链定价策略分析[J]. 系统工程理论与实践, 2005, 25(3): 20-25. DOI: 10.12011/1000-6788(2005)3-20 |
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| 作者姓名： | 顾巧论 高铁杠 石连栓 |
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| 作者单位： | (1)天津工程师范学院计算机系;(2)南开大学信息技术科学学院自动化系 |
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| 基金项目： | 天津市自然科学基金(023600811) |
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| 摘 要： | 逆向供应链与传统供应链不同,传统供应链中的定价策略在逆向供应链中不再适用.为了解决该问题,基于单一制造商和单一零售商构成的逆向供应链系统,应用博弈理论对废旧产品回收的定价策略进行研究.分别得出了两个非合作博弈的均衡解(斯坦克尔伯格均衡和纳什均衡)和一个合作博弈的均衡解(联合定价),并进一步对各种定价策略的效率进行了分析.
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| 关 键 词： | 逆向供应链 非合作博弈 合作博弈 定价策略 |
| 文章编号： | 1000-6788(2005)03-0020-06 |
| 修稿时间： | 2004-12-28 |
Price Decision Analysis for Reverse Supply Chain Based on Game Theory |
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| GU Qiao-lun,GAO Tie-gang,SHI Lian-shuan. Price Decision Analysis for Reverse Supply Chain Based on Game Theory[J]. Systems Engineering —Theory & Practice, 2005, 25(3): 20-25. DOI: 10.12011/1000-6788(2005)3-20 |
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| Authors: | GU Qiao-lun GAO Tie-gang SHI Lian-shuan |
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| Affiliation: | (1)Computer Department,Tianjin University of Technology and Education;(2)Department of Automation,College of Information Technology,Nankai University |
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| Abstract: | The reverse supply chain (RSC) is different from the conventional one, and the conventional price decisions are not suitable for RSC. In order to solve the problem, the price decisions of recycled products based on the reverse supply chain between the manufacturer and the retailer were studied by game theory. Two non-cooperative game equilibrium (Stackelberg equilibrium and Nash equilibrium) and a cooperative game equilibrium (coordination in price decision) were obtained. Efficiencies of every decision were further analyzed. |
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| Keywords: | reverse supply chain non-cooperative game cooperative game price decision |
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