| A New Venture Analysis Method and Its Application |
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| 作者姓名： | 王文杰 汤兵勇 |
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| 作者单位： | Faculty of Business，University of Victoria，Victoria，BC，Canada，Glorious Sun School of Business and Management，Donghua University，Shanghai，200051 |
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| 摘 要： | The new venture analysis is the foundation of venturedevelopment. In this paper, 14 venture prototypesare proposed based on the attributes of venture.Then, a new venture analysis method is discussed bythe wny of matching the new venture with thecorresponding prototype. Considering the fuzziness ofhuman subjective grading, the L-R fuzzy numbers are
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A New Venture Analysis Method and Its Application |
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| Ronald K.Mitchell.A New Venture Analysis Method and Its Application[J].Journal of Donghua University,2003,20(1). |
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| Authors: | Ronald KMitchell |
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| Abstract: | The new venture analysis is the foundation of venture development. In this paper, 14 venture prototypes are proposed based on the attributes of venture. Then, a new venture analysis method is discussed by the way of matching the new venture with the corresponding prototype. Considering the fuzziness of human subjective grading, the L-R fuzzy numbers are used to express the variables and corresponding fuzzy algorithm are applied in analysis. At the end, an application example is applied to indicate the effectiveness of the method. |
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| Keywords: | venture analysis standards venture prototype L-R fuzzy number |
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