| 东西方文化差异与恐惧诉求广告 |
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| 引用本文： | 成毅涛.东西方文化差异与恐惧诉求广告[J].重庆文理学院学报(自然科学版),2006,5(3):110-112. |
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| 作者姓名： | 成毅涛 |
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| 作者单位： | 重庆文理学院,美术系,重庆,永川,402160 |
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| 摘 要： | 本文从东西方文化差异的角度探讨恐惧诉求广告在我国的应用问题．在我国，恐惧诉求广告作为一种有效广告表现形式并未得到充分的利用和发展．本文就这一问题做了初步的研究与分析．
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| 关 键 词： | 恐惧诉求广告 广告效果 文化 |
| 文章编号： | 1671-7538（2006）03-0110-03 |
| 收稿时间： | 2006-03-20 |
| 修稿时间： | 2006年3月20日 |
On Differences between Western and Eastern Culture and Fear Advertising |
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| CHENG Yi-tao.On Differences between Western and Eastern Culture and Fear Advertising[J].Journal of Chongqing University of Arts and Sciences,2006,5(3):110-112. |
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| Authors: | CHENG Yi-tao |
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| Abstract: | This passage talks about the applying of fear advertising in china from the differences between western and eastern culture. Fear advertising, as a valid advertising form, is under developed in china, so we should pay much attention to this phenomenon, and make research on it. |
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| Keywords: | fear advertising advertising effect cluture |
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