浅谈我国旅游景区的事件营销

在旅游市场竞争中,事件营销作为旅游市场的一种营销手段,正在赢得属于自己的市场份额。然而,事件营销并非万能,如果在旅游景区营销中运用不当便会产生负面效应,后果惨重。在研究、分析我国旅游景区事件营销现状及存在的问题后,提出了相应的解决对策,对发展我国旅游业有所启示。

Talking about the Event Marketing of Our Country's Tourist Scenic Spots

In the competition of the tourist market,being as a kind of the marketing means,the event marketing is winning its own market share.However,the event marketing is not an omnipotent thing,if the use of it in the marketing of the tourist scenic spots is not proper,the consequences will be disastrous.After analyzing the present situation of and existing problems in the event marketing in our country's tourist scenic spots,this paper puts forward some corresponding countermeasures,which can be used for reference for developing our country's tourism.