首页 | 本学科首页   官方微博 | 高级检索  
     检索      


A new method of scenario analysis for strategic planning
Authors:Jutta Brauers  Martin Weber
Abstract:We first present scenario analysis as a qualitative forecasting technique useful for strategic planning. Then we develop an overview of the two classes of methods for scenario analysis described in the literature. Based on both classes, a new method is developed which especially fits the needs of strategic planning. The method can be divided into three stages: 1. Determination of compatible scenarios, 2. Determination of scenario probabilities, and 3. Determination of main scenarios. An example is given to illustrate the method.
Keywords:Scenario analysis  Cross-impact analysis  Strategic planning
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号