政府激励政策下物联网健康建筑开发关键主体博弈研究

在政府大力推广健康建筑及建筑产业现代化的背景下,物联网体系下的健康建筑作为建筑行业的新产物逐渐出现在人们的视野里,但由于其成本高及资金回收周期长等特点,使得开发商和银行对这类产品的投资积极性不高。为寻求物联网健康建筑的快速发展,本文采用演化博弈的方法,建立“政府—开发商”、“政府—银行”的动态演化博弈模型,提出政府激励政策下的开发商和银行三方利益主体达到帕累托最优均衡的对策建议。通过研究得出：政府仅使用市场这只“无形的手”不能达到物联网健康建筑快速发展的目的;政府通过市场机制、奖惩措施、税收调节和组织、宣传成本支出等的共同作用,引导开发商和银行开发物联网健康建筑,最终实现博弈主体的利益共赢。

Research on the Game of Key Players in Healthy Building Development of Internet of Things under Government Incentive Policies

Under the background that the government vigorously promotes healthy building and the modernization of the construction industry, healthy building under the Internet of things system gradually appear in people"s vision as a new product of the construction industry. However, due to its high cost and long capital recovery cycle, enterprises and banks have little enthusiasm for investment in such products. In order to seek the rapid development of the healthy building of the Internet of things, this paper adopts the evolutionary game method to establish the dynamic evolutionary game model: government and enterprises, government and banks. Meanwhile, the paper puts forward the countermeasures and suggestions to achieve the Pareto optimal equilibrium between enterprises and banks under government incentive policies. Through the research, the government cannot achieve the rapid development of healthy buildings in the Internet of things by only using the "invisible hand" of the market;it guides developers and Banks to develop healthy buildings of the Internet of things through the combined effects of market mechanism, incentive and punishment measures, tax regulation and organization, and publicity costs, so as to realize the win-win interests of game players.