| 入世后西安医药零售连锁市场的发展与策略 |
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| 引用本文： | 周军红.入世后西安医药零售连锁市场的发展与策略[J].西安联合大学学报,2003,6(1):37-39. |
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| 作者姓名： | 周军红 |
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| 作者单位： | 西安同一医药连锁公司 陕西西安710066 |
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| 摘 要： | 2 0 0 2年中国医药零售连锁市场风云变幻 ,随着WTO的加入、政府宏观环境的调控 ,为医药零售连锁开放经营提供了很好的机遇。西安市场作为西部大开发的桥头堡 ,必须顺应现代医药经营模式 ,建立营销、物流、管理信息等为一体的零售连锁体系 ,方能真正成为优势组成
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| 关 键 词： | 医药零售连锁经营 现代连锁行业发展趋势 策略 |
| 文章编号： | 1008-777X(2003)01-0037-03 |
| 修稿时间： | 2002年6月21日 |
Development Trend and Strategy of Xi'an Medical Retail Chain Market after China's Entry into WTO |
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| Authors: | ZHOU Jun hong |
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| Abstract: | Medical retail chain market in China in 2003 is changing rapidly, China's entry into WTO and Chinese government's function of macro coordination have offered a very good opportunity for the operation of medical retail chain market. Xi'an market occupies a foremost position in the western development, it must agree with the modern medical managerial patterns, build up a chain system of selling, circulating and information management, only in this way can it be superior to others. |
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| Keywords: | Medical Retail Chain Operation Development Trend of Modern Chain Market Scheme |
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