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商务语篇中概念隐喻意识形态的构建
引用本文:李海红. 商务语篇中概念隐喻意识形态的构建[J]. 长沙大学学报, 2013, 0(6): 103-104
作者姓名:李海红
作者单位:辽宁对外经贸学院英语系,辽宁大连116052
摘    要:商务语篇中的战争、旅行和人类等隐喻体现了隐喻发展过程中的普遍性、无意识性和历史性.人们利用日常生活中比较熟悉的概念去理解商务语篇中较难的商务概念,在对两个概念的相似性的研究和对比中,逐渐形成了商务语篇中概念隐喻的意识形态性.

关 键 词:商务语篇  概念隐喻  意识形态

Ideological Construction of Conceptual Metaphor in Business Discourse
LI Haihong. Ideological Construction of Conceptual Metaphor in Business Discourse[J]. Journal of Changsha University, 2013, 0(6): 103-104
Authors:LI Haihong
Affiliation:LI Haihong (Department of English, Liaoning University of International Business and Economics, Dalian Liaoning 116052, China)
Abstract:People usually use familiar concepts to understand difficult ones of business discourse and gradually realize the ideological construction of conceptual metaphor in business discourse by studying and comparing the similarities of the two concepts.
Keywords:business discourse  conceptual metaphor  ideology
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