| 泰山旅游形象传播模式调查与分析 |
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| 引用本文： | 马明.泰山旅游形象传播模式调查与分析[J].泰山学院学报,2009,31(1):111-115. |
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| 作者姓名： | 马明 |
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| 作者单位： | 泰山学院旅游与资源环境学院,山东,泰安,271021 |
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| 基金项目： | 泰山学院人文社会科学项目 |
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| 摘 要： | 旅游形象传播对旅游地形象的树立、增强旅游地吸引力有重要作用，是沟通旅游地与旅游者的桥梁。通过对泰山旅游形象传播模式的调查与分析，对泰山现有旅游地形象传播模式进行归纳，指出其中存在的主要问题，期望能对泰山旅游形象传播起到一定的借鉴意义。
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| 关 键 词： | 泰山 旅游形象传播 调查 |
Research on Mode of Tourist Destination Image Communication in Mount Taishan |
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| MA Ming.Research on Mode of Tourist Destination Image Communication in Mount Taishan[J].Journal of Taishan University,2009,31(1):111-115. |
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| Authors: | MA Ming |
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| Institution: | MA Ming ( School of Tourism, Resource, and Environment, Taishan University , Taian 271021, China) |
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| Abstract: | Tourist Destination Image communication is very important on making destination image so as to improve its attraction, and it is a bridge which communicate destination with tourists. This paper explored tourist destination image communication in Mount Taishan and makes a conclusion of the existing mode of tourist image communication, pointing out the main problems. Some suggestions are made for the tourist destination management. |
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| Keywords: | Mount Taishan destination image communication investigation |
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