| 客户关系管理(CRM)方法在大客户电力工程报装中的应用研究 |
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| 引用本文： | 马德顺. 客户关系管理(CRM)方法在大客户电力工程报装中的应用研究[J]. 齐齐哈尔大学学报(自然科学版), 2007, 23(1): 96-99 |
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| 作者姓名： | 马德顺 |
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| 作者单位： | 齐齐哈尔供电公司客户服务中心,黑龙江,齐齐哈尔,161005 |
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| 摘 要： | 本文从客户关系管理(CRM)方法的概念和客户申请大客户报装工程受理中的实例分析,初步提出了该管理模式在电力企业的广阔发展前景。事实证明,客户关系管理方法可以为电力企业和客户同时提供高效的服务,赢得供需双方的最大经济和社会效益。
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| 关 键 词： | 客户关系管理 CRM 客户服务 市场营销 |
| 文章编号： | 1007-984X(2007)01-0096-04 |
| 修稿时间： | 2006-10-27 |
Accepting methodology of customer relationship anagement and electricity projects of VIP |
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| MA De-shun. Accepting methodology of customer relationship anagement and electricity projects of VIP[J]. Journal of Qiqihar University(Natural Science Edition), 2007, 23(1): 96-99 |
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| Authors: | MA De-shun |
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| Affiliation: | Qiqihar Power Supply Company, Customer Service Institute, Heilongjiang Qiqihar 161005, China |
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| Abstract: | The article initially advanced the development prospect of operation mode in the power enterprises through the concept of CRM and practical examples of report and installation projects acceptance for application of VIP customers.The fact proved that,the management methods of customer relationship can provide high-efficient service for power enterprise and customers and win the max social and economic profits. |
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| Keywords: | CRM |
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