成都城市多语标识标牌规范化标准化研究

成都是国家区域中心城市、西部重要经济中心、全国重要综合交通枢纽、商贸物流佥融中心。近几年，在经济全球化背景下，中国的西部地区赶超了东部沿海及中部地区，成为中国GDP增速最怏的区域，中国西部的巨大发展潜力已经得到国内外认同。而作为西部经济中心兼旅游之都的成都吸引了大量外商与外国游客，但其各地多语标识却存在许多问题，给国外友人带来了许多疑虑与不便，有损成都城市形象。本文就此展开一系列讨论，以期反映问题，解决弊端，从而优化成都城市形象。

Research on the Standardization of Multilingual City Signs for Chengdu

Chengdu is the regional hub city, important economic center, nationwide transportation hub and the financial center for commercial logistics in west part of China.For recent years,the west part of China has caught up with the coastal areas of east part and the middle part under the circumstance of economic globalization,thus to be the areas whose GDP growth rate is the rapidest presently.As the result,the tremendous development potential of west part of China has been approved at home and abroad.As economic center in west part of China and city for traveling,Chengdu attracts lots of businessmen and tourists from other countries.However, there＇re a number of problems at the aspects of multilingual signs,regarded as a crucial problem which has negative effects on the city image of Chengdu.Meanwhile,it brings in puzzles and inconvenience to foreign friends.This paper explained what have been mentioned above in details to solve the difficulties to render a more civilized Chengdu.