跨文化商务沟通的主要问题及对策

跨文化商务沟通是近年来国外管理中的一门新学科。本文首先对本课题国内外研究现状进行了简要述评,介绍了跨文化理论、本课题研究的主要内容和重点难点、主要观点和创新之处,旨在探讨该课题研究的基本思路和方法以及其中存在的主要问题和解决对策。

The Major Issues and Countermeasures in Cross- cultural Business Communications

The cross-cultural business communication is a new-born academic subject in the management field in western countries.Starting with a brief review of its current research situations broad and at home,the author introduces the cross-culture theory,the main contents and key points with the purpose to explore the basic approaches to the issue,the major problems and the corresponding measures as well.