| 大学英语第二课堂与应用性人才培养 |
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| 引用本文： | 林琳,王爱民.大学英语第二课堂与应用性人才培养[J].长春师范学院学报,2011(9):167-169. |
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| 作者姓名： | 林琳 王爱民 |
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| 作者单位： | 长春师范学院外国语学院; |
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| 基金项目： | 吉林省教育厅课题(吉高教字[2009]62号) |
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| 摘 要： | 大学英语第二课堂突破课内教学内容的限制,根据市场营销专业的市场分析、机遇捕捉、营销策划和技巧的要求,利用场景模仿、实践性活动、产品介绍等轻松、逼真的教学活动增强学生的自我学习能力、创新精神和思辨能力,从而实现培养应用性人才的目标。
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| 关 键 词： | 第二课堂 应用性人才培养 市场营销 特色 |
College English Extracurricular Activities and Cultivation of Application-oriented Graduates |
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| LIN Lin,WANG Ai-min.College English Extracurricular Activities and Cultivation of Application-oriented Graduates[J].Journal of Changchun Teachers College,2011(9):167-169. |
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| Authors: | LIN Lin WANG Ai-min |
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| Institution: | LIN Lin,WANG Ai-min(Foreign Languages School,Changchun Normal University,Changchun 130032,China) |
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| Abstract: | College English extracurricular activities break through the limitations of teaching content,and according to requirements of marketing major: market analysis,opportunity capture,marketing strategy and skill,they make use of relaxing and vivid activities like scene imitations,practical activities and product promotions to enhance students' self-taught ability,innovative spirit and critical thinking,moreover,to achieve the goal of application-oriented graduates. |
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| Keywords: | extracurricular activities cultivation of application-oriented graduates marketing major features |
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