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试论物流企业市场化运作
引用本文:刘富成,赵辉. 试论物流企业市场化运作[J]. 长春大学学报, 2009, 19(9): 20-22
作者姓名:刘富成  赵辉
作者单位:[1]长春大学管理学院,吉林长春130022 [2]长春陆捷物流有限公司,吉林长春130011
摘    要:物流企业面临的首要问题是物流企业市场化运作。物流企业区别于制造企业,物流业特征决定它的市场运营首先要建立一个完整的企业概念,在此条件下企业的类型不同要采取不同的运营方式。物流企业间竞争是合作面的竞争,网络、信息、速度的竞争,所以服务网络建设是物流企业市场运营的最基本保证。

关 键 词:物流企业  市场化运作  服务网络

The market operation of logistics enterprises
LIU Fu-cheng,ZHAO Hui. The market operation of logistics enterprises[J]. Journal of Changchun University, 2009, 19(9): 20-22
Authors:LIU Fu-cheng  ZHAO Hui
Affiliation:LIU Fu-cheng1,ZHAO Hui2(1.Management College,Changchun University,Changchun 130022,China,2.Lujie Logistics Co.Ltd of Changchun,Changchun 130011,China)
Abstract:The chief problem of logistics enterprises is the market operation of logistics enterprises.Logistics enterprises are different from manufacturing ones.The characteristics of the logistics industry determine market operation,we should first establish the concept of complete enterprises,under the conditions,enterprises of different kinds adopt different approaches.The competition among logistics enterprises is the cooperative competition,that is,the competition of network,information and speed.Therefore,the ...
Keywords:logistics enterprise  market operation  service network  
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