| Importance of Touch in the Design of Pleasurable Products and Experiences |
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| 引用本文： | Nicolas Bouché,Sébastien Crochemore. Importance of Touch in the Design of Pleasurable Products and Experiences[J]. 东华大学学报(英文版), 2004, 21(3) |
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| 作者姓名： | Nicolas Bouché Sébastien Crochemore |
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| 作者单位： | Decathlon Design Center，59665 Villeneuve d' Ascq-FRANCE，Renault S.A.S，2 52 78288 Guyancourt-France |
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| 摘 要： | IntroductionWenoticeeverydaythechangeofpurchasingattitudes.Inthepastwhenweboughtaproduct,wehadadeliberatedandrationalattitude,buttodaywearemoreandmoreirrational.Ourchoicesarebasedonemotionalandmultisensorialdimensions.Inthesociety,weobservethatcollectiverules,whichstructurepeoplesattitudes,havelessinfluenceonindividuals.So,anewcustomerisborn,whodoesntrespecttherulesofconductimposedbythesocietyandwhoismorefocusedonhispersonalexpression.Heismoreindividualistanddoeswhathefeels.Thisnewcustomeris…
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Importance of Touch in the Design of Pleasurable Products and Experiences |
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| Nicolas Bouché,Sébastien Crochemore. Importance of Touch in the Design of Pleasurable Products and Experiences[J]. Journal of Donghua University, 2004, 21(3) |
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| Authors: | Nicolas Bouché Sébastien Crochemore |
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| Abstract: | Today, the act of purchase is more and more irrational. Customers' choices are based on emotional and multisensorial features, particularly on touch, which is the most emotional sense. Then it is essential in the design process to work on shapes, materials, textures to make users living pleasant experiences in all contact areas of the product. It's also essential to consider the dynamic aspect of touch to follow the body and generate pleasant tactile effects. Finally, how can we introduce touch in the design process considering companies' know-how, culture and subjectivity of each actor of new product creation? |
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