| 北京山区旅游规划的SWOT分析与战略研究 |
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| 引用本文： | 王荣娟,何永.北京山区旅游规划的SWOT分析与战略研究[J].首都师范大学学报(自然科学版),2009,30(4):73-78,96. |
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| 作者姓名： | 王荣娟 何永 |
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| 作者单位： | 1. 首都师范大学资环学院北京市重点实验室,北京,100048
2. 北京市城市规划设计研究院规划研究室,北京,100045 |
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| 摘 要： | SWOT分析法可用于分析战略,因其简捷实用、条理清晰的特点,逐渐被应用于规划领域.在规划编制过程中运用SWOT分析法可以避免制定发展战略时的主观性,增强科学依据.本文以北京山区旅游业为研究对象,运用SWOT分析方法,对北京山区旅游发展的优势、劣势、机遇和挑战逐一分析,并采用多专家评议法对SWOT四方面要素进行筛选、检验;随后计算要素影响力度,判断出北京山区旅游发展应采取的战略类型为开拓型战略,并提出了科学规划旅游资源的基础上,突出山区旅游特色、丰富旅游产品结构、倡导生态旅游等一系列发展对策,为北京山区旅游今后的发展提供了有力支持.
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| 关 键 词： | 北京山区 旅游规划 SWOT分析 战略研究 |
SWOT Analysis and Research on Strategy of Beijing Mountainous Area Tourism Planning |
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| Wang Rongjuan,He Yong.SWOT Analysis and Research on Strategy of Beijing Mountainous Area Tourism Planning[J].Journal of Capital Normal University(Natural Science Edition),2009,30(4):73-78,96. |
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| Authors: | Wang Rongjuan He Yong |
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| Institution: | 1.College of Resource Environment and Tourism;Capital Normal University;Beijing 100048;2.Planning Research Department;Beijing Municipal Institute of City Planning & Design;Beijing 100045 |
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| Abstract: | WOT method can be used to analyze strategies,and it has being used in the field of planning gradually for its practical and clear characteristics.By using SWOT analysis in the process of a planning generation,subjectivity can be avoided and scientific basis can be enhanced.In this paper,we identify the tourism industry in Beijing mountainous area by using SWOT.By adopting experts review method,we filter and verify the factors in order to clarify the strengths and weaknesses,opportunities and threats.Then,we... |
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| Keywords: | Beijing mountainous area tourism planning SWOT Analysis strategy research |
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