浅析影视广告与区域经济文化发展的关系

影视广告作为一种传播信息的载体，在我国发展的时间不算很长，但其发展的速度是迅猛的，在经济特别是在区域经济的发展过程中起到了积极的推动作用。经济的发展离不开良好的社会环境和人文环境，影视广告的目的不仅仅是企业产品的宣传，更重要的是社会和谐、高尚文化品质以及诚信环境的创建，影视广告的发展还存在许多问题，解决这些问题的主要手段之一就是对人才的培养，因此，影视广告专业建设显得非常必要。

On the Relations between Television Advertising and the Development of Economy and Culture in China

Television advertising isn＇ t have a long time in China, but it develops very quickly, and plays a positive role in the economic development, especially in regional economy. It is inseparable from a favorable social and human environment in the process of economy development. The purpose of the television advertising is not only the enterprise product publicity, but also even more important to social harmony, high quality cultural and the creation of environmental integrity , There are still many problems to solve in the process of television advertising development, and one of which is the talent cultivating. So the construction of professional television advertising is necessary in the current rapid economic and social development.