新形势下新疆体育旅游资源的开发及营销策略

随着2010年中央援建新疆工作会议在北京的召开,新形势下新疆各行业的发展将面临着空前的机遇与挑战。在这种形势下应认真分析本行业的优势和不足,只有这样才能做到在机遇到来时及时把握,在挑战来临时迎难而上,争取本行业在新形势下有较大的发展。同样,对体育旅游行业的影响也是机遇与挑战并存。新疆体育旅游资源的开发有其天然丰富的自然资源、独具特色的少数民族风土人情和良好的旅游环境等各方面的优势,同时也存在着旅游客源单一、严峻的安全局势、体育旅游专业人才缺乏、宣传力度及开发程度有待进一步加强等方面的不足。在国际、国内体育旅游行业激烈竞争的大背景下,新疆体育旅游业应以市场为导向,开发特色精品旅游项目和线路;提高景区景点的知名度和竞争力;在充分发挥天然资源优势的前提下采取各种方式加大旅游景区的宣传及影响力;并培养高素质的体育旅游专业人才,争取为新疆体育旅游业尽快走向繁荣及可持续发展的道路指明方向。

The Exploitation and Marketing Strategy on the Sports Tourism Resource in Xinjiang

As the centrality helping construct Xinjiang work meeting opened at Beijing, each industry will face the al--time opportunity and challenge at new situation. We should find advantages and deficiencies of our owns industry carefully to catch the opportunity in time. Then we can obtain big development of the industry. It is same to the sports tourism. The sports tourism resource in Xinjiang has its own advantages like rich nature resource, minority customs possessing own characters, and favorable tour environment. At the same time sports tourism has many serious problems such as single customers, harsh security situation, deficiency of professionals and lack of dissemination and exploitation. Under the ground that sports tourism compete intensely, Xinjiang sports tourism should exploiter first--rank tourism subjects and lines by the market needs; improve the famous degree of scenes and competitive power; increase the propaganda and influential power under the premise that exert the advantages of nature resources; train excellent sports tourism proposals. Then this paper wants to find a right way for the sports tourism in Xinjiang to prosperity and last development.