| 电力企业市场营销 |
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| 引用本文： | 黄伟.电力企业市场营销[J].重庆工商大学学报(自然科学版),2012(5):46-48. |
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| 作者姓名： | 黄伟 |
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| 作者单位： | 重庆大学经济与工商管理学院;重庆市电力公司市区供电局 |
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| 摘 要： | 电力市场的营销活动是电力企业的核心业务,电力企业的生产经营活动必须服从和服务于电力市场营销的需求。从电力市场营销的内涵入手,分析了当前电力市场营销的现状和存在的问题,在此基础上,提出了形成以市场为先导,以效益为中心的观念;制定适应市场营销机制的价格体系等电力市场营销的具体策略。
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| 关 键 词： | 电力企业 电力市场营销 营销策略 |
Marketing of Electric Power Enterprises |
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| HUANG Wei.Marketing of Electric Power Enterprises[J].Journal of Chongqing Technology and Business University:Natural Science Edition,2012(5):46-48. |
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| Authors: | HUANG Wei |
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| Institution: | HUANG Wei1,2(1.School of Economics and Business Administration,Chongqing University,Chongqing 400030,China; 2.Bureau of Urban Power Supply,Chongqing Electric Power Corporation,Chongqing 400030,China) |
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| Abstract: | Electric power marketing is the core operation in electric power enterprises.All the productive activities must be in accordance with and serve the needs of electric power marketing.From the perspective of connotation,the paper analyzes the current situation and problems of electric power marketing,and based on this proposes a market-oriented and profit-centered concept,so as to establish the price system that can adapt to marketing mechanism. |
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| Keywords: | electric power enterprise electric power marketing marketing strategy |
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