| 旅游目的地的视角:节事活动营运的PFCCII策略 |
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| 引用本文： | 高亚芳,邓文君.旅游目的地的视角:节事活动营运的PFCCII策略[J].西北师范大学学报,2011,47(2). |
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| 作者姓名： | 高亚芳 邓文君 |
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| 作者单位： | 西北师范大学旅游学院;西北师范大学地理与环境科学学院; |
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| 基金项目： | 甘肃省教育厅研究生导师科研项目 |
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| 摘 要： | 在阐析节事活动内涵基础上,深入分析了节事活动对旅游目的地的重要影响和作用,提出旅游目的地节事活动中营运的PFCCII 6大策略,即定位、特色、协同、社区、互动和创新.
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| 关 键 词： | 旅游目的地 节事活动 营运策略 |
Perspective of tourism destination: the PFCCII strategy of working festival and special event |
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| GAO Ya-fang,DENG Wen-jun.Perspective of tourism destination: the PFCCII strategy of working festival and special event[J].Journal of Northwest Normal University Natural Science (Bimonthly),2011,47(2). |
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| Authors: | GAO Ya-fang DENG Wen-jun |
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| Institution: | GAO Ya-fang1,DENG Wen-jun2 (1.College of Tourism,Northwest Normal University,Lanzhou 730070,Gansu,China,2.College of Geography and Environmental Science,China) |
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| Abstract: | The PFCCII strategy in the operation of festival and special event is proposed in this paper.The connotation of the festival and special event and its impact on tourist destination are made a thorough investigation.There are six parts involved in the strategy:positioning,feature,collaboration,community,interaction and innovation. |
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| Keywords: | tourism destination festival and special event strategy of working |
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