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贵阳人的宜北町空间消费心理探讨
引用本文:武茜. 贵阳人的宜北町空间消费心理探讨[J]. 黔西南民族师范高等专科学校学报, 2013, 0(4): 98-101
作者姓名:武茜
作者单位:贵州师范大学,贵州贵阳550001
摘    要:当代都市人的消费心理随着生活节奏加快和价值观影响,逐渐从理性消费趋向空间消费。宜北町作为本土最有名的奶茶连锁企业已经成为一种典型“第三空间”的消费代表,近十年的发展历史使它成熟完备并且将消费空间这一概念发展到极致。

关 键 词:感性消费  第三空间  消费空间

Spaec Consumption Psychology of Createa in GuiYang
WU Xi. Spaec Consumption Psychology of Createa in GuiYang[J]. Journal of Southwest Guizhou Teachers College for Nationalities, 2013, 0(4): 98-101
Authors:WU Xi
Affiliation:WU Xi ( Guizhou Normal University. Guiyang,Guizhou,55001,China )
Abstract:Nowadays, consuming psychology of urbanites tends to be increasingly emotional rather than rational. Specifically, Spaee Consumption is one of the most typical kind of emotional consumption o The "Createa", as the most well-known local chain selling drinks, has become a typical "third space". It has been expanding in the local market, enjoying increasing popular support for nearly a decade, and most importantly, becoming the most exact annotation of "Space Consumption".
Keywords:Emotional Consumption  Space Third Space  Consumption
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