重庆旅游形象设计与塑造的问题探析

旅游形象研究是近年来旅游研究的重要领域之一。本文在简要分析前人关于重庆旅游形象研究成果的基础上，探析了重庆旅游形象设计与塑造中存在的旅游形象不突出、旅游形象设计塑造的主体缺位等问题，并提出了政府主导旅游形象设计和塑造等对策建议。

A Discussion About the Designing & Shaping of Chongqing Tourism Image

Regional tourism image is now a hot topic in the field of tourism research.In this paper,based on a brief literature review about the Chongqing tourism image in recent years,the author had made an analysis on the recognizing problems,especially on the aspects of the recognition of Chongqing tourism image in the market,and the principle part of tourism image design and implementation.And therefore,suggestions aiming at these problems are also presented.