| 基于体验营销理论的旅游产品开发研究综述 |
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| 引用本文： | 刘燕婷,王珊珊.基于体验营销理论的旅游产品开发研究综述[J].济源职业技术学院学报,2011(3):56-58. |
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| 作者姓名： | 刘燕婷 王珊珊 |
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| 作者单位： | 浙江国际海运职业技术学院海洋旅游学院; |
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| 摘 要： | 随着旅游需求的多元化发展,旅游产品在开发上逐渐超越传统大众的旅游需求,更多地去关注旅游者的个性化、差异性的旅游需求。面对新型旅游消费,对体验式营销的相关概念和理论进行了阐述,提出开发体验式旅游产品建议,以满足体验经济时代的旅游消费需求。
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| 关 键 词： | 体验营销 旅游产品 体验经济 |
Literature Review on Tourism Product Development Based on Experiential Marketing Theory |
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| LIU Yan-ting,WANG Shan-shan.Literature Review on Tourism Product Development Based on Experiential Marketing Theory[J].JOurnal of Jiyuan Vocational and Technical College,2011(3):56-58. |
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| Authors: | LIU Yan-ting WANG Shan-shan |
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| Institution: | LIU Yan-ting,WANG Shan-shan(Ocean Travel School,Zhejiang International Maritime College,Zhoushan 316021,Zhejiang) |
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| Abstract: | With the diversification of tourism demand,tourism product goes gradually beyond the tourism requirements of mass in development,and it pays more attention to tourists' individual requirements.Facing new type of tourism consumption,it is the trend to develop experiential tourism products to meet the need of tourism consumption in experiential economy age.This paper analyzes the connotations and theories of experiential marketing. |
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| Keywords: | experiential marketing tourism product experiential economy |
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