| 历史名城的品牌文化建设及其核心竞争力的提升 |
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| 引用本文： | 陈永平. 历史名城的品牌文化建设及其核心竞争力的提升[J]. 皖西学院学报, 2007, 23(4): 40-42 |
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| 作者姓名： | 陈永平 |
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| 作者单位： | 无锡工艺职业技术学院,经贸系,江苏,宜兴,214206 |
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| 摘 要： | 历史名城作为众多城市当中的"经典著作",它所背负的历史和它所包含的深邃的文化,将是城市核心竞争力的一个重要砝码。品牌文化建设就是建立起体现历史名城自身所特有的,具有代表性的文化。品牌文化建设将对历史名城的健康快速发展,城市核心竞争力的提升有着重要的促进作用。
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| 关 键 词： | 历史名城 品牌文化建设 核心竞争力 |
| 文章编号： | 1009-9735（2007）04-0040-03 |
| 修稿时间： | 2007-03-29 |
An Analysis on the Band Cultural Construction and the Promotion of Core Competence of the Historical Cities |
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| CHEN Yong-ping. An Analysis on the Band Cultural Construction and the Promotion of Core Competence of the Historical Cities[J]. Journal of Wanxi University, 2007, 23(4): 40-42 |
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| Authors: | CHEN Yong-ping |
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| Affiliation: | Department of Economics and Trading ,Wuxi Industrial Art Vocational Techical College ,Yixing 214206 ,China |
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| Abstract: | Historical cities are regarded as the "classical works" among the cities.Its long history and profound culture will become the important foundation of the promotion of city core competence.The goal of band cultural construction is to build the unique and representative culture that the historical cities own only in the long history.Band cultural construction has an important role in the promotion of city core competence. |
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| Keywords: | historical cities brand cultural construction core competence |
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