| 浅谈《市场营销》案例教学的几点认识 |
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| 引用本文： | 张小平.浅谈《市场营销》案例教学的几点认识[J].太原科技,2006(3):37-38. |
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| 作者姓名： | 张小平 |
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| 作者单位： | 太原园艺学院,山西,太原,030025 |
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| 摘 要： | 从案例教学应重视的几个问题、案例教学的基本程序以及正确处理案例教学与其他教学方法的关系方面,探讨了案例教学法在高职高专《市场营销》教学中的应用。
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| 关 键 词： | 案例教学 教学互动 高职高专 市场营销 |
| 文章编号： | 1006-4877（2006）03-0037-02 |
| 收稿时间： | 2005-11-30 |
| 修稿时间： | 2005-12-14 |
Talk about Recognisation about Example Teaching |
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| Zhang Xiaoping.Talk about Recognisation about Example Teaching[J].Taiyuan Science and Technology,2006(3):37-38. |
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| Authors: | Zhang Xiaoping |
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| Institution: | Zhang Xiaoping |
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| Abstract: | From several problems deserved pay attention to in the example teaching, the basic procedures of it, and in what way handle the among the teaching method, this paper explores the application of example teaching on the subject of "marketing". |
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| Keywords: | case teaching teaching interaction senior acadamic title marketing |
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