甬商与温商婺商越商的比较与借鉴

文章以浙江省内比较活跃的甬商、温商、越商、婺商四大商帮为研究对象,从出身背景、创业精神、企业面临的问题等方面分析他们的共同点;从各具特色的文化特征、发展模式、经营方式等分析他们的不同点;立足于甬商与其他三商帮的比较,总结其优势与不足,从资源的嫁接、资本的运用等方面提出对甬商的借鉴与发展建议。

Comparison and Reference of Business Circles among Ningbo, Wenzhou, Yiwu and Shaoxing

Combined with analysis of common ground from the background, the entrepreneurial spirits, and the issues for problems facing these three aspects, this article takes Ningbo, Wenzhou, Yiwu and Shaoxing, four comparatively active business circles in Zhejiang province, as the object of study, and analyzes the diversities from the unique cultural characters, the development models and the modes of business operation. Meanwhile, by comparing with other three business circles, the superiority and the insufficiency of Ningbo business can be eventually approached. Thus, the reasonable utilizations with resources and capital will give Ningbo business references and further development suggestions.