电信市场营销课程在通信工程专业开设之初探

文章介绍了电信市场营销这门课程在通信工程专业的学生中开设的必要性．并结合四年的教学经验探讨了营销类课程对通信工程专业学生知识结构的扩充,对未来就业的帮助及教学改革方面的有关问题。同时,通过结合教学过程中出现的若干问题,提出了一定的解决方法和措施。

Study on the New Course of Telecommunication Marketing in Communication Engineering

This paper discusses the necessity of the course of telecommunication marketing that is offered for students in communication engineering. It also discusses some questions such as the expansion on the knowledge structure of students, the help for the future employment and education reform through four years of teaching. Moreover, combined with problems in the teaching process, some solutions and measures have been proposed.