| 论盐源县苹果市场的培育 |
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| 引用本文： | 古嵘. 论盐源县苹果市场的培育[J]. 西昌学院学报(自然科学版), 2007, 21(3): 79-81,85 |
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| 作者姓名： | 古嵘 |
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| 作者单位： | 盐源县农业局,四川,盐源,615700 |
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| 摘 要： | 树立以市场销售反拉苹果质量、产量,反推技术普及,建立品牌、拓展市场的苹果业发展路线。盐源县苹果市场现状:时间过短、竞争激烈、效益低、矛盾多。苹果市场培育的制约因素阻碍了苹果生产的进一步发展。全力拓展国际国内两个市场,培育强势品牌。
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| 关 键 词： | 苹果 市场 培育 品牌 |
| 文章编号： | 1673-1891（2007）03-0079-03 |
| 修稿时间： | 2007-04-15 |
On the Cultivation of Yanyuan Apples Market |
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| GU Rong. On the Cultivation of Yanyuan Apples Market[J]. Journal of Xichang College, 2007, 21(3): 79-81,85 |
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| Authors: | GU Rong |
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| Affiliation: | Yanyuan Bureau of Agiculture, Yanyuan, Sichuan 615700 |
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| Abstract: | There are some restraining factors holding back the development of apple market.Time constraints,fierce competition and low efficiency have been the main brakes in the cultivation of Yanyuan apples market,which is full of contradictions.In this paper,a practical model of market cultivation has been proposed,that is,apple production can be stimulated by effectively marketing.We should take a new road to implement of brand strategy so as to further explore both international and domestic markets. |
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| Keywords: | Apple Market Cultivation Brand |
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