| 营销渠道冲突的处理 |
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| 引用本文： | 陈建军.营销渠道冲突的处理[J].科技情报开发与经济,2006,16(21):162-163. |
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| 作者姓名： | 陈建军 |
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| 作者单位： | 广州明镜市场研究咨询公司,广东,广州,510630 |
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| 摘 要： | 论述了营销渠道冲突的定义和类别,探讨了渠道冲突的成因,提出了解决渠道冲突的对策,指出渠道管理的关键是确定冲突的根源及其隐患,然后对症下药。
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| 关 键 词： | 营销渠道 渠道冲突 纵向一体化 |
| 文章编号： | 1005-6033（2006）21-0162-02 |
| 收稿时间： | 2006-09-07 |
| 修稿时间： | 2006年9月7日 |
The Treatment of the Conflicts among the Marketing Channels |
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| CHEN Jian-jun.The Treatment of the Conflicts among the Marketing Channels[J].Sci-Tech Information Development & Economy,2006,16(21):162-163. |
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| Authors: | CHEN Jian-jun |
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| Institution: | CHEN Jian-jun |
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| Abstract: | This paper discusses on the definition and types of the conflicts among the marketing channels, probes into the geneses of the conflicts among the marketing channels, puts forward some countermeasures for solving the conflicts among the marketing channels, and points out that the key of the channels management is to determine the sources incipient faults of the conflicts, and then suit the remedy to the case. |
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| Keywords: | marketing channel channel conflict longitudinal integration |
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