| 最终产品市场存在Stackelberg竞争的中间产品定价 |
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| 引用本文： | 胡荣搓,陈绍刚.最终产品市场存在Stackelberg竞争的中间产品定价[J].系统管理学报,2008,17(4). |
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| 作者姓名： | 胡荣搓 陈绍刚 |
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| 作者单位： | 电子科技大学应用数学学院,成都,610054 |
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| 摘 要： | 基于一类最终产品的市场需求函数,研究了在厂商1垄断中间产品市场且其为最终产品市场的领导厂商,而同时最终产品市场又存在一追随厂商2的市场状态下的中间产品的定价策略.通过比较厂商1的集团总利润,利用动态博弈的子博弈Nash均衡求解方法,当厂商1可以自由选择定价方式时,得出的结论是无论市场饱和量为多少,差别定价策略都不劣于其他2种方法.在3种定价方法下的均衡策略都存在的条件下,当政府要求必须实行统一定价时,中间产品的最优定价非边际成本,而是高于边际成本,在这种情形下,厂商2最终产品的均衡产量是厂商1均衡产量的1/2.
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| 关 键 词： | 差别定价 边际成本 转移价格 |
Study on Pricing Strategies of Intermediate Product under Stackelberg Competition in Final Product Market |
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| HU Rong-cuo,CHEN Shao-gang.Study on Pricing Strategies of Intermediate Product under Stackelberg Competition in Final Product Market[J].Systems Engineering Theory·Methodology·Applications,2008,17(4). |
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| Authors: | HU Rong-cuo CHEN Shao-gang |
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| Institution: | School of Mathematics;University of Electronic Science and Technology of China;Chengdu 610054;China |
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| Abstract: | Based on one kind of market demand function of the final products,the paper studies the pricing strategies of intermediate product when one enterprise 1 monopolizes the intermediate product market and leads the final product market,meanwhile,there is a following enterprise 2 in the final product market.When enterprise 1 can choose pricing strategy freely,by comparing gross profit of enterprise 1 and using the solution of the sub-game perfect Nash equilibrium in a dynamic game model,we obtain the conclusion ... |
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| Keywords: | Stackelberg |
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