| 新概念广告设计教学体系的建立 |
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| 引用本文： | 王焱.新概念广告设计教学体系的建立[J].杭州师范学院学报(自然科学版),2004,3(3):178-180. |
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| 作者姓名： | 王焱 |
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| 作者单位： | 杭州师范学院,美术学院,浙江,杭州,310012 |
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| 摘 要： | 根据我国广告设计教学的现状,提出一系列目前所存在的问题,并呼吁改进教学方法,修正基础课程范围、内容与知识结构,创建自身独立的广告设计学科体系。进一步明确教学目的和人才培养目标,探索并介绍新概念广告设计教学方法与课程步骤安排。
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| 关 键 词： | 新概念 广告设计 教学体系 |
| 文章编号： | 1008-9403(2004)03-0178-03 |
| 修稿时间： | 2004年1月7日 |
New concept on the systematic education on advertising design |
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| WANG Yan.New concept on the systematic education on advertising design[J].Journal of Hangzhou Teachers College(Natural Science),2004,3(3):178-180. |
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| Authors: | WANG Yan |
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| Abstract: | With an awareness of existing problems in the current education on advertising design, we should aim at revising or improving its curriculum by way of the basic courses and structure of knowledge, to enable Advertising Design to be an independent and systematic major, thus to introduce a new concept of curriculum. |
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| Keywords: | new concept advertising design curriculum education |
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