| 浅析包装装潢色彩的功能与应用 |
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| 引用本文： | 廖洪辉,曾军宏.浅析包装装潢色彩的功能与应用[J].井冈山学院学报,2007,28(1):126-128. |
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| 作者姓名： | 廖洪辉 曾军宏 |
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| 作者单位： | 井冈山学院艺术学院 江西吉安343009 |
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| 摘 要： | 色彩在包装设计中起着先声夺人的作用,具有不可忽视的营销功能。在包装装潢设计中,色彩的功能性是首先要考虑的问题。本文旨在探讨包装设计中如何把握好色彩的运用与其功能的统一,分析了包装装潢色彩的设计要求。通过这一特定的视觉传达语言,最大限度地得到商品价值和满足消费者心理需求的统一。
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| 关 键 词： | 包装装潢 色彩的张力 色彩的功能 设计要求 |
| 文章编号： | 1673-4718(2007)01-0126-03 |
| 修稿时间： | 2006年9月16日 |
Talk about to House the Function and the Application of Decorate the Color |
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| LIAO Honghui,ZENG Junhong.Talk about to House the Function and the Application of Decorate the Color[J].Journal of Jinggangshan University,2007,28(1):126-128. |
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| Authors: | LIAO Honghui ZENG Junhong |
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| Abstract: | The color has in the pack the design the function of quick person's one step,have the marketing function that can't neglect.In the pack decorate the design,the functionality of the color is the problem that wants to consider first.This text aim how hold the lewd colourful usage and its function to unify in the study the pack the design,analyze to house to decorate the design request of the color.Inform language through this particular vision also,get the merchandise value with maximum limit with satisfy a mental requirement of consumer to unify. |
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| Keywords: | house design the tension of the color the function of the color the design request |
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