节日纪念物与传统节日现代性的建构

节日纪念物是特定节日习俗整体的组成部分，是节日文化内涵的延伸形式和物化形态。节日纪念物的利用与开发有助于传统节日在现代社会的繁荣壮大。它对传统节日现代性的建构作用主要表现在3个方面：第一，维系人们的节日情感，丰富人们的节俗活动；第二，营造浓重的节日氛围；第三，传统节日在现代社会的顺利传承有赖于节日纪念物消费市场的推动。节日纪念物的设计、开发与销售，必须依托、尊重、利用相关的民俗规律。目前传统节日纪念物的性质可分为旧物新用、创用新物、旧物旧用等3种情况。民俗总是在传承中不断演变的，节日纪念物也在不断地进行功能调整或品种更新。

Festival Mementos and Construction of Modemity of Traditional Festivals

Festival mementos are an integral part of specific festival customs and an extension and physical form of festival＇s cultural connotation. The utilization and development of festival mementos is beneficial to making traditional festivals prosperous and vigorous in the modem society. The role of the festival mementos in the construction of the modernity of the traditional festivals are mainly embodied in three dimensions： firstly, maintaining people＇s festival emotions and enriching the content of people＇s custom activities; secondly, construction of a strong festival atmosphere; and thirdly, the favorable succession of the traditional festivals in modem society, which heavily depends on the development of the festival mementos＇ consumer market. Festival mementos＇ design, development and sales must rely on, respect and make full use of the relevant folk customs. At present, the character of the traditional festival mementos could be divided into three aspects： adapting the existing ones to modem society, creating new ones and using the existing ones for their established customs. The folk customs are always evolving in its succession and the festival mementos are constantly adjusting their functions and updating varieties.