| 市场营销课程教学改革与实践研究 |
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| 引用本文： | 徐慧,马钊.市场营销课程教学改革与实践研究[J].科技情报开发与经济,2010,20(5):170-171. |
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| 作者姓名： | 徐慧 马钊 |
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| 作者单位： | 1. 郑州旅游职业学院商贸系,河南郑州,450009
2. 河南省工业情报标准信息中心,河南郑州,450000 |
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| 摘 要： | 依照营销课程的教学目标和教学要求,对市场营销课程教学模式改革的有关问题进行了深入的探讨,认为现有市场营销学的传统教学模式已经不适应社会的需求,必须探索适合现代市场营销学的教学模式。
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| 关 键 词： | 市场营销学 教学改革 本土化教学 |
Study on the Teaching Reform and Practice of the Course of Marking Management |
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| XU Hui,MA Zhao.Study on the Teaching Reform and Practice of the Course of Marking Management[J].Sci-Tech Information Development & Economy,2010,20(5):170-171. |
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| Authors: | XU Hui MA Zhao |
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| Institution: | XU Hui,MA Zhao |
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| Abstract: | According to the teaching targets and teaching requirements of the course of Marking Management, this paper probes into some problems related to the reform of the teaching model of the course of Marking Management, and holds that the traditional teaching model of the course of Marking Management can not meet the needs of the society, and the new teaching model fitting in with the modern marketing management must be explored. |
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| Keywords: | marketing management teaching reform localized teaching |
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