| 淘宝网淘金币营销模式研究 |
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| 引用本文： | 李淑华.淘宝网淘金币营销模式研究[J].科技资讯,2013(31):235-236. |
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| 作者姓名： | 李淑华 |
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| 作者单位： | 延边大学经济管理学院,吉林延吉133002 |
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| 摘 要： | 淘宝网成功利用淘金币营销模式,提升淘宝网的网络市场占有份额。买家能够使用淘金币购买偏爱商品,并将店铺商品分享到其它网站扩大交易量。但淘金币存在黑客软件非法获取和倒卖和过度追求利益化等问题,应加强监管力度,切实维护消费者权益。
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| 关 键 词： | 电子商务 网络营销 淘金币 |
The research of the marketing model about Tao COINS |
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| Li Shuhua.The research of the marketing model about Tao COINS[J].Science & Technology Information,2013(31):235-236. |
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| Authors: | Li Shuhua |
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| Institution: | Li Shuhua (School of Economics ＆ Management Yanbian University,Yanji Jilin,133002,China) |
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| Abstract: | By using marketing model of Tao COINS successfully,TaoBao expanded the market share on the network. Buyers can use Tao COINS to buy goods that they like, and share the store merchandise to other websites in order to expand the transaction volume. However,there are some problems about Tao COIN,such as,hacking software illegally obtaining,reselling and excessive pursue of the interests.So,we should strengthen supervision, and earnestly protect the interests of consumers. |
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| Keywords: | E-commerce Marketing Online Tao COINS |
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