| 民办高校市场营销策略的研究 |
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| 引用本文： | 钱明霞.民办高校市场营销策略的研究[J].高等职业教育,2002,11(6):54-57. |
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| 作者姓名： | 钱明霞 |
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| 作者单位： | 常州工学院 常州 |
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| 摘 要： | 近年来,我国的高等教育尤其是民办高等教育取得了飞速发展。该文旨在通过研究市场营销原理与策略,引导民办高校确立市场营销理念,制定相应的营销策略,使民办高等教育更好地为社会发展服务。
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| 关 键 词： | 民办高校 市场营销 策略 |
| 文章编号： | 1008-8415[2002]06-0054-04 |
| 修稿时间： | 2002年9月12日 |
Thinking of the local people higher education about education narketing strategy |
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| Qian Ming-xia.Thinking of the local people higher education about education narketing strategy[J].Higher Vocational Education:Journal of Tianjin Professional College,2002,11(6):54-57. |
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| Authors: | Qian Ming-xia |
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| Abstract: | Since nearly years, our country higher education especially run by the local people higher education have been acquired flying development. This article will get across to study market elements and strategy, lead run by the local people university establishment marketing mind , establish marketing strategy, let run by the local people higher education better service for society develop. |
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| Keywords: | the local people higher education marketing strategy |
| 本文献已被 CNKI 维普 等数据库收录！ |
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