| 彩电行业“价格战”的分析 |
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| 引用本文： | 杨扬. 彩电行业“价格战”的分析[J]. 渝西学院学报(自然科学版), 2002, 15(1): 78-81 |
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| 作者姓名： | 杨扬 |
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| 作者单位： | 重庆师范学院数计系,重庆400041 |
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| 摘 要： | 本通过经济博弈论中的博弈模型对我国彩电行业的“价格战”进行了简单分析,指出在现有市场情况下,彩电企业选择降价竞争的必然性,并提供了彩电行业走出降价“阵痛”的策略。
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| 关 键 词： | 博奕论 价格战 结构调整 技术创新 降价竞争 中国 彩电行业 |
Analysis of "price battle" in the color television industry |
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| YANG Yang. Analysis of "price battle" in the color television industry[J]. , 2002, 15(1): 78-81 |
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| Authors: | YANG Yang |
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| Abstract: | This paper simply analyses the status of "price battle" in the color telvision industry in China by the game theory. Under the current situation, the option to depreciate of color television corporations is inevitable. At last,this paper provides some solutions for the color television industry to walking out the pain of deprciation. |
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| Keywords: | game theory price batde structure adjust technic innoration |
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