| 浅议旅游产品的整合定价 |
| |
| 引用本文： | 廖世超.浅议旅游产品的整合定价[J].渝西学院学报(自然科学版),2002,1(3):74-77,86. |
| |
| 作者姓名： | 廖世超 |
| |
| 作者单位： | 重庆师范学院地理系，重庆400047 |
| |
| 摘 要： | 本文从影响旅游产品定价的因素分析出发，认为旅游产品具有构成的综合性与生产经营的分离性，旅游产品的定价要以其综合性为难，对旅游产品生产经营的分离性进行整合，进而提出了旅游产品的整合定价策略及相应的实施办法。
|
| 关 键 词： | 旅游 产品 整合定价 |
A Preliminary Study on Combine Pricing of Tourism Products |
| |
| Authors: | LIAO Shi-chao |
| |
| Abstract: | This paper is a preliminary study on combine pricing of tourism products. Presents that tourism products is a combination of many single tourism products, and these single product is offered by different manufacturers. Tourism products pricing must based on its feature of combination, combine its segregate of production. At last, tourism products combine pricing strategy is given. |
| |
| Keywords: | tourism products combine pricing |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
