| 企业竞争优势模糊识别方法研究 |
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| 引用本文： | 马小强,陈雪.企业竞争优势模糊识别方法研究[J].华中科技大学学报(自然科学版),2003,31(11):107-109. |
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| 作者姓名： | 马小强 陈雪 |
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| 作者单位： | 华中科技大学管理学院 |
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| 基金项目： | 国家自然科学基金资助项目 (70 1 71 0 1 4)，湖北省自然科学基金资助项目 (2 0 0 1ABB0 3 2 ) |
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| 摘 要： | 提出应将企业竞争优势划分为4个不同的生命周期阶段，建立了竞争优势生命周期模糊识别指标体系和竞争优势生命周期模糊评价集，并在此基础上确定了企业竞争优势生命周期模糊识别模型．运用PB7．0设计开发了企业竞争优势生命周期模糊识别系统，进行了实例运算并对结果进行了分析．
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| 关 键 词： | 竞争优势 模糊识别 产品生命周期 企业 |
| 文章编号： | 1671-4512(2003)11-0107-03 |
| 修稿时间： | 2003年3月11日 |
Fuzzy identification of the life circle ofenterprise competitive advantage |
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| Li Zhicheng Chen Xue Prof., College of Management,Huazhong Univ. of Sci. & Tech.,Wuhan ,China..Fuzzy identification of the life circle ofenterprise competitive advantage[J].JOURNAL OF HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY.NATURE SCIENCE,2003,31(11):107-109. |
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| Authors: | Li Zhicheng Chen Xue Prof College of Management Huazhong Univ of Sci & Tech Wuhan China |
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| Institution: | Li Zhicheng Chen Xue Prof., College of Management,Huazhong Univ. of Sci. & Tech.,Wuhan 430074,China. |
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| Abstract: | An enterprise competitive advantage should be divided into four different steps of life circle. An index system and a fuzzy collection for competitive advantage life circle fuzzy identification were constructed. A model was constructed to fuzzily identify the competitive advantage life circle, and the idiographic competitive advantage is developed by using PB 7.0. |
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| Keywords: | competitive advantage fuzzy identification life circle |
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