新时代乡村旅游高质量发展的理论思考及实践路径

乡村旅游是乡村振兴战略的重要抓手和着力点，对于推动乡村经济高质量发展具有重要的带动作用.研究在分析乡村高质量发展的时代要求基础上，以新时代“创新、协调、绿色、开放、共享”的五大发展理念为引领，凝练出乡村旅游高质量发展的“生态基底、智慧转型、文化赋能和产业优化”思想内核，识别了绿色生态冲突、产品创新不足、服务体系滞后、内生动力不足等关键性障碍，针对性地提出了以绿色和生态优先为发展主调、以文化与品牌IP为产品的主打、以游客体验感为消费驱动内核、以人才与运营管理为关键保障的乡村旅游高质量发展实践路径.研究拓展了新时代乡村旅游高质量发展的理论构建，实践路径可为中国乡村旅游发展实践提供决策参考.

Theoretical thinking and practical path of high-quality rural tourism development in the new era

Rural tourism is an important starting point and focus of the rural revitalization strategy， which plays an important role in promoting the high-quality development of the rural economy. Based on the analysis of the requirements of rural high-quality development and guided by the five development philosophy of “innovation， coordination， green， openness and sharing” in the new era， the ideological core of “ecological-based， intelligent transformation， cultural empowerment and industrial optimization” of high-quality rural tourism development is condensed. The key obstacles are identified such as green ecological conflict， insufficient product innovation， lagging service system and insufficient internal driving force. The practical path of high-quality rural tourism development is put forward， which takes green and ecological priority as the main tone of development， culture and brand IP as the main product， tourist experience as the core of consumption， and talent and operation management as the key guarantee. The research expands the theoretical construction of high-quality rural tourism development in the new era， and the practice path would provide decision-making reference for the development of rural tourism in China.