| 从屈臣氏看零售业的顾客满足战略 |
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| 引用本文： | 蓝颖频.从屈臣氏看零售业的顾客满足战略[J].科技情报开发与经济,2006,16(10):127-128. |
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| 作者姓名： | 蓝颖频 |
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| 作者单位： | 福建师范大学经济学院,福建,福州,350007 |
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| 摘 要： | 概述了中国零售市场的格局和中国零售商的现状,从零售业态的变革和业态管理模式理论出发,以屈臣氏为例,分析了顾客满足战略与差别化政策对于提升零售业的重要作用。
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| 关 键 词： | 业态理论 业态管理模式 客户满意战略 零售业 屈臣氏 |
| 文章编号： | 1005-6063（2006）10-0127-02 |
| 收稿时间： | 2005-12-27 |
| 修稿时间： | 2005年12月27 |
Study on the Customer Satisfaction Strategy of Retail Trade from the Watsons |
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| LAN Ying-pin.Study on the Customer Satisfaction Strategy of Retail Trade from the Watsons[J].Sci-Tech Information Development & Economy,2006,16(10):127-128. |
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| Authors: | LAN Ying-pin |
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| Institution: | LAN Ying-pin |
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| Abstract: | This paper expounds the configuration of Chinese retail market and the present situation of Chinese retail dealers,starting from the development of the trade state of retail business and the theory of management mode,and taking the Watsons as an example,analyzes on the importance of the customer satisfaction and the differentiating policy in promoting the retail trade. |
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| Keywords: | theory of trade state trade state management mode customer satisfaction strategy retail trade Watsons |
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