| 数据挖掘技术在客户关系管理中的运用 |
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| 引用本文： | 蒋斌.数据挖掘技术在客户关系管理中的运用[J].云南大学学报(自然科学版),2006(Z1). |
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| 作者姓名： | 蒋斌 |
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| 作者单位： | 攀枝花学院计算机学院 四川攀枝花 |
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| 摘 要： | 客户关系管理不仅是一种管理理念,又是一种旨在改善企业与客户之间关系的新型管理机制,也是一种管理软件和技术.数据挖掘能够对将来的趋势和行为进行预测,从而很好地支持人们的决策.CRM的成功在于成功的数据仓库、数据挖掘.
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| 关 键 词： | 客户关系管理 数据挖掘 ERP |
Application of CRM in the Data Mining |
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| JIANG Bin.Application of CRM in the Data Mining[J].Journal of Yunnan University(Natural Sciences),2006(Z1). |
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| Authors: | JIANG Bin |
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| Abstract: | CRM(Customer Relationship Management) is not only concept of management,but also a new mechanism of management which improves the relationship tetween the organization and the customers,and a software and technology of management.Data Mining can forecast the trend and behaviors.which supports decision nicely.A successful CRM is due to the success of Data Warehousing and Data Mining. |
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| Keywords: | Customer Relationship Management data mining ERP |
| 本文献已被 CNKI 维普 等数据库收录！ |
