| 企业竞争策略选择的建模、算法与仿真 |
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| 引用本文： | 陈亚林,王先甲,叶春,朱文琦. 企业竞争策略选择的建模、算法与仿真[J]. 系统工程与电子技术, 2006, 28(3): 389-392 |
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| 作者姓名： | 陈亚林 王先甲 叶春 朱文琦 |
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| 作者单位： | 1. 武汉大学系统工程研究所,湖北,武汉,430072
2. 深圳腾讯科技有限公司,广东,深圳,518700 |
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| 基金项目： | 国家自然科学基金(60274048)，湖北省自然科学基金资助课题(2000ABB047) |
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| 摘 要： | 企业选择竞争行为应对潜在竞争威胁是确保企业盈利的要素之一。针对此问题,利用博弈论展开定量研究。首先通过引入两阶段博弈形式化企业竞争战略选择过程,并用二层规划刻画该博弈过程,通过求解该二层二次规划获得两期博弈的均衡解;据此对处于价格竞争市场中的两个企业竞争行为选择过程进行仿真,验证了根据两期博弈进行的企业竞争行为的分类和选择的正确性。
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| 关 键 词： | 竞争战略 仿真 博弈 二层二次规划 |
| 文章编号： | 1001-506X(2006)03-0389-04 |
| 修稿时间： | 2004-12-15 |
Strategic choice of an enterprise: modeling, algorithm and simulation |
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| CHEN Ya-lin,WANG Xian-jia,YE Chun,ZHU Wen-qi. Strategic choice of an enterprise: modeling, algorithm and simulation[J]. System Engineering and Electronics, 2006, 28(3): 389-392 |
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| Authors: | CHEN Ya-lin WANG Xian-jia YE Chun ZHU Wen-qi |
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| Abstract: | The enterprises choose the competition action in face of the threat from the potential counterpart.The research on this problem in China is mainly qualitative analysis.Firstly the model for strategic choice is built based on the two-stage game.Secondly,the process of the game is described based on convex quadratic bilevel programming problem and the equilibrium of the game found out by solving the convex quadratic bilevel programming problem. Finally,the whole process of the game is simulated by an example of price competition to prove the correctness of the classification of the strategic choice. |
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| Keywords: | competition strategy simulation game convex quadratic bilevel programming problem |
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