| 网络时代畅销书籍的宣传策略分析 |
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| 引用本文： | 王丽英,杜跃华.网络时代畅销书籍的宣传策略分析[J].科技情报开发与经济,2010,20(16):45-47. |
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| 作者姓名： | 王丽英 杜跃华 |
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| 作者单位： | 1. 聊城大学图书馆,山东聊城,252059
2. 沈阳药科大学高等职业技术学院图书馆,辽宁沈阳,110026 |
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| 摘 要： | 分析了网络时代图书宣传对象和图书宣传媒介产生的新特点,提出了网络时代图书宣传的新策略,特别是立体式宣传策略。
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| 关 键 词： | 畅销书 宣传对象 宣传媒介 网络时代 |
Analysis on How to Propagandize Best-selling Books in the Network Times and the Propaganda Strategies |
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| WANG Li-ying,DU Yue-hua.Analysis on How to Propagandize Best-selling Books in the Network Times and the Propaganda Strategies[J].Sci-Tech Information Development & Economy,2010,20(16):45-47. |
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| Authors: | WANG Li-ying DU Yue-hua |
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| Institution: | WANG Li-ying,DU Yue-hua |
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| Abstract: | This paper analyzes the book propaganda objects in the network times and the new characteristics of book propaganda media,and puts forward some new strategies of book propaganda in the network times,especially the omnibearing propaganda stratey. |
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| Keywords: | best-selling book propaganda objects propaganda media network times |
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