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模糊数学贴近度在商品选购中的应用
引用本文:王梓慕.模糊数学贴近度在商品选购中的应用[J].福州大学学报(自然科学版),2016,44(6):929-934.
作者姓名:王梓慕
作者单位:浙江财经大学数据科学学院,浙江 杭州 310018
基金项目:国家自然科学基金(基金编号71172085),促销决策的情绪-认知交互作用机制:基于后悔、时间压力和认知闭合需要的实证研究。
摘    要:以汽车选购为例,采用模糊数学中模糊模型识别的方法,改进当前电子商务中的购物应用软件.将消费者对事物的期望值进行量化,创建相应的数学模型,改进并完善贴近度算法,最终得到一套在商品选购中最贴近消费者需求的算法.

关 键 词:电子商务  模糊数学  商品选购  贴近度

The application of closeness degree algorithmin shopping
WANG Zimu.The application of closeness degree algorithmin shopping[J].Journal of Fuzhou University(Natural Science Edition),2016,44(6):929-934.
Authors:WANG Zimu
Institution:Zhejiang University of Finance DdDd Economics
Abstract:With the development of internet interaction, Fuzzy mathematics is getting more and more extensive applications at various business cases, and had already resolved plenty of practical issues up to now. In this paper, author tries to improve and develop the software and APPs of E-business using the Fuzzy model identification in a case study on automobile purchase activity. The author created a new relative mathematical model based on quantizing the expectation of customer, and then established a new Closeness Degree Algorithm via improving and modifying the traditional algorithm. A perfected algorithm is acquired which could help consumers make private and unique choice when shopping takes place.
Keywords:E-business  Fuzzy Mathematics  Shopping  Closeness Degree
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