竞争环境下季节性产品网上直销动态定价模型

以同一大型网站中提供同一季节性产品的两个厂商为对象,研究竞争环境下厂商的动态定价策略.模型中,厂商通过网上渠道直接将产品销售给顾客,并通过动态定价最大化自身的收益,同时还要考虑顾客退货对动态价格体系的影响.通过建立的模型,探讨了收益函数的相关性质,并分析了厂商在销售期初和期末的价格均衡.研究表明:两厂商均会在销售期初和期末采用最低价.最后应用算例分析展现了模型的实际应用过程.

Optimal dynamic pricing for seasonal goods in competitive markets with internet

This paper presents the dynamic pricing strategies that maximize revenue when selling an inventory of identical items by a fixed time with internet where there is a competing seller,and the pricing strategies which influenced by the cancellation demand will be considered.The results of game show that both firms will charge of the lowest price at the beginning of selling season.The same result is get at the last time.Finally,we present numerical experiments to describe the application of the model in real wo...