基于供应链理论的客户关系

长期以来,许多企业为了赢得顾客,提出了"顾客就是上帝"的观念。随着市场竞争的日趋激烈,"上帝"式的客户观念已经不能适应形势的需要,暴露出许多缺陷。本文运用供应链理论,分析了这种观念的缺陷,提出企业与顾客之间应该建立合作和联盟关系。

Customer Relationship Based on the Theory of Supply Chain

Many enterprises have posed the idea of "customer is God" to capture the market for a long time. But this idea has exposed a lot of defects with the increasingly intensification of competition. Using the theory of supply chain, this thesis has analyzed its defects and advised the enterprises with a new kind of customer relationship of cooperation and alliance.