公共关系在高职院校和谐校园建设中的运用

构建和谐校园，既是高职院校内涵建设的重要内容，也是提高高职院校软实力的重要举措。建设和谐校园是高职院校公共关系的历史使命与责任。高职院校要树立并强化公关意识，善用公共关系正确处理内部公众的关系，建立良好的外部公众关系，妥善处理危机，同时还要注重公共关系传播，完善协调沟通机制。

Public Relation Utilization in Higher Vocational Colleges Harmonious Campus Construction

Constructing the harmonious campus,is not only the important content of higher vocational colleges connotation construction,but also the important measures of enhancing soft strength.Constructing harmonious campus is the vocational colleges public relation historical mission and the responsibility.The higher vocational colleges must set up and strengthen the public relations idea,make good use of the public relation to process internal public correctly the relations,establish the good exterior public to relate,handle the crisis properly,meanwhile must pay great attention to the public relation dissemination,perfecting coordination communication mechanism.