国内本地化行业的发展对英语专业课程设置的影响

全球经济一体化使国际贸易竞争越来越激烈。各跨国公司要想抓住消费者,就必须针对本地市场,使其产品与服务"本地化",符合本地消费者的口味。国内本地化行业的发展对人才提出了更高的要求。本文从国内本地化行业的发展和对人才的需求的角度,分析了高校英语专业课程设置受到的影响。

The Influences on the English Specialty Curriculum Design Caused by the Development of the Domestic Localization Industry

The global economic integration makes the international trade more and more competitive. In order to sell their products or services to the customers, many multinational corporations, focused on the local markets, localize their products or services to satisfy the customers. The development of the domestic localization sets higher requirements in choosing talents. From the development of the domestic localization and the requirements of talents, the article analyzes the influences on the English specialty curriculum design.